Privacy Policy
MealSmooth Ltd
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: info@mealsmooth.com
This privacy policy explains how we collect, use, and protect your personal data when you visit our website or sign up for our waitlist.
DATA CONTROLLER
MealSmooth Ltd is the data controller for your personal information. We are responsible for deciding how and why your data is processed. Our contact details are listed above.
COLLECTED PERSONAL DATA
We collect the following information directly from you when you sign up for our waitlist. Identity data including your name. Contact data including your email address. Health-related data including information regarding your use of GLP-1 therapy, which is optional and collected only with your explicit consent. Technical data including your IP address and browser type, collected automatically via cookies.
PURPOSE OF COLLECTING DATA
We use your data for the following specific purposes. Waitlist management to notify you about our Q2 2026 pilot batch and product launches. Market research to validate demand and tailor our formulations to user needs. Product development to improve our Velvet-Grade nutrition for GLP-1 therapy users.
LEGAL BASIS FOR PROCESSING
We process your data on the following legal grounds. For identity and contact data, we rely on your consent given when you join the waitlist. For health-related data, we rely on your explicit consent which you provide separately. For technical data, we rely on our legitimate interest in operating and securing our website.
DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it. Identity and contact data are retained for 24 months from your last interaction with us. Health-related data is retained for 12 months from collection, or until you withdraw consent, whichever comes first. Technical data such as IP addresses and cookies are retained for 12 months. You may request earlier deletion at any time by contacting info@mealsmooth.com.
YOUR RIGHTS
Under UK data protection law, you have the following rights. You may request access to a copy of your personal data. You may request that we correct inaccurate data. You may request that we erase your data, known as the right to be forgotten. You may withdraw consent for processing of your health-related data at any time. You may object to direct marketing. You may request your data in a machine-readable format for portability. To exercise any of these rights, email info@mealsmooth.com with the subject line Data Rights Request. We will respond within 30 days.
THIRD-PARTY PROCESSORS
We use the following services to process your data. Our email communication is handled by our email service provider. Our website analytics are processed by our analytics provider. Our website is hosted by our hosting provider. All processors are GDPR-compliant with appropriate safeguards in place. Specific processor names and locations are available upon request.
COOKIES
We use essential cookies to operate our website. These are required for basic site function and cannot be disabled. We do not use tracking cookies or advertising cookies. If we add analytics cookies in the future, we will provide a toggle for you to opt in or out.
EXPLICIT CONSENT FOR HEALTH DATA
If you choose to provide information about your GLP-1 therapy use, we require your explicit consent. By checking the box below, you explicitly consent to MealSmooth Ltd collecting and processing information about your GLP-1 therapy use for the purpose of product development and market research. You understand that you can withdraw this consent at any time by emailing info@mealsmooth.com. This consent is separate from your general waitlist signup and is entirely optional.
COMPLAINTS
If you believe we have mishandled your personal data, you have the right to complain to the Information Commissioner's Office. Their website is ico.org.uk and their helpline is 0303 123 1113.
CHANGES TO THIS POLICY
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
Effective Date: March 19, 2026